PCMA is expanding its PCMA Insights research series to help event strategists, associations, and destination marketers navigate changing market conditions over the next 18 to 24 months.
Developed in partnership with consultancy MCI, the sector report series provides data-backed intelligence on strategy, event investment, and market positioning.
The four-part series builds on the PCMA 2026 Outlook Report. Reports covering Financial Services and Healthcare & Life Sciences are available now following their respective May and July releases, with the Information Communications & Technology and Retail reports scheduled for publication in September and November.
In addition to the sector reports, PCMA will publish Shape the Future: Leadership 4.0 alongside Fruition Co. during Convening Leaders 2027. The project examines the executive capabilities required as artificial intelligence continues to reshape the business events landscape.
The series has recorded over 1,000 downloads to date, split between 648 PCMA and CEMA members and 368 non-members.
PCMA and CEMA President and CEO Sherrif Karamat noted that the reports aim to give executives actionable intelligence to deliver greater impact and accountably navigate constant change within their markets.
Sherrif Karamat, president & CEO, PCMA and CEMA, said: “PCMA Insights… give corporate, association and destination marketing executives actionable intelligence – not simply to understand what’s happening in their markets today, but to shape the economic and social transformation that business events can drive tomorrow.”
Executive summaries are free to access globally. Full reports are complimentary for PCMA and CEMA members, whilst non-members can access the complete series for US$279 per year.
