Global events consulting firm GainingEdge has launched an Association (Buyer-Side) Advisory Practice to help destinations and venues secure more international association business.
The new practice translates executive-level experience into strategy, training, and operational support for convention bureaux and event spaces, helping them navigate evolving buyer needs, tighter budgets, and shifting host selection criteria.
“Adding Association (Buyer-Side) Advisory as a dedicated service pillar complements our established services and strengthens our ability to support clients across the entire association business journey,” said Steen Jakobsen, CEO of GainingEdge. “We are very excited to bring this distinctive buyer-side perspective to the industry.”
Led by Thomas Reiser, partner at GainingEdge and a 25-year international association veteran, the service focuses on bidding strategy, ambassador programmes, client advisory boards, and legacy planning.
The services are available to venues and bureaux of all sizes as standalone modules or part of GainingEdge’s broader advisory portfolio.
