SITE (Society for Incentive Travel Excellence) has opened registration for the SITE Global Conference 2026, taking place February 12 to 15, 2026 at The Ritz Carlton Abu Dhabi, Grand Canal.
Each year, SITE Global Conference convenes more than 750 incentive travel leaders from both the supply and demand sides of the industry.
Across keynotes, breakouts, and working sessions, the 2026 conference will explore the forces reshaping incentive travel and how leaders can respond with confidence. It will look at business models in a market tracking toward two trillion dollars by 2032, with practical guidance on managing rising costs, evolving value propositions, and building resilient revenue.
The content will address risk and security through a holistic lens, from climate and geopolitics to digital vulnerabilities, to strengthen trust, well-being, and business continuity. It will also treat talent as a strategic advantage, with fresh approaches to attracting, developing, and retaining people across four generations in the workforce.
Technology and purpose will run through the programme. Attendees can expect applied sessions on AI, automation, and data that focus on responsible use, real efficiency gains, and deeper personalisation while keeping human connection at the centre of every experience.
Sustainability and responsibility will be embedded across the agenda, as will wellness, with design choices that support physical restoration and mental rejuvenation for lasting impact.
In addition, SITE has confirmed that the 2027 SITE Global Conference will take place in Canada in March 2027, with the host destination to be revealed at a special launch event on the final day of the conference in Abu Dhabi. The 2028 SITE Global Conference will take place in Australia in February 2028.
