UFI, The Global Association of the Exhibition Industry, has announced that the 11th edition of Global Exhibitions Day (GED) will take place on Wednesday, June 3, 2026.
This year’s campaign, themed Exhibitions drive opportunities, arrives alongside a refreshed, contemporary logo designed to reflect the industry’s future-facing evolution.
The 2026 theme emphasises three core pillars of impact: People, Planet, and Performance.
Exhibitions drive opportunities for People by fostering collective effort, expanding skills, and creating meaningful connections that support careers, communities, and global collaboration. They also drive opportunities for the Planet by accelerating sustainable solutions, showcasing green innovations, and advancing responsible practices that help industries reduce their environmental footprint.
Finally, exhibitions drive opportunities for Performance by powering business growth, opening new markets, and enabling companies of all sizes to thrive through direct customer engagement and real marketplace connections.
UFI president Panittha Buri highlighted the industry’s role as a critical driver of economic progress, calling on governments and policymakers to recognise exhibitions as proven contributors to long-term growth and competitiveness.
Professionals are encouraged to engage with the #GED2026 campaign by hosting local activities and utilising the official toolkit to showcase the industry’s influence on global trade.
