PATA and the China Chamber of Tourism (CCT) have signed a memorandum of understanding (MoU) to strengthen tourism cooperation between China and the Asia-Pacific region.
The agreement was signed on May 13, 2026, during the PATA Annual Summit 2026, establishing a framework for collaboration across areas including sustainable tourism, rural revitalisation and global marketing.
Under the MoU, both organisations will work together on initiatives such as co-hosting events, developing training programmes, and undertaking joint marketing and promotional activities. The partnership also includes plans to produce industry reports and support the exchange of knowledge and best practices.
The collaboration extends to the PATA Gold Awards, with CCT supporting awareness of the programme within China’s tourism sector and recommending entries for consideration.
The agreement reflects ongoing engagement between the two organisations and broader efforts to strengthen regional tourism cooperation.
Noor Ahmad Hamid, CEO, PATA, commented: “China has been part of our journey since the early years of the Association, so it is especially meaningful to formalise this partnership during our 75th anniversary. I extend my gratitude to our new partner, the China Chamber of Tourism, and I look forward to working closely with them on new projects and initiatives in the future.”
“It is our great honour to formally establish a strategic partnership with PATA on the occasion of (its) 75th anniversary. China and the Asia-Pacific region enjoy close tourism exchanges and broad prospects. Focusing on sustainable tourism, rural revitalisation and global marketing, the two sides will deepen exchanges and cooperation, share development experience, jointly promote the high-quality and sustainable development of tourism in China and the Asia-Pacific region, and inject new impetus into the prosperity of global tourism industry,” said Ji Xiaodong, chairman, China Chamber of Tourism.
