The 271-key Qliq Damansara in Petaling Jaya City is targeting female business travellers with its new all-girls floor.
Although the hotel itself opened in March, the women-only floor debuted in May with of 13 rooms in two categories, offering a full range of ladies’ amenities.
The area is accessible by key card and is cleaned and staffed only by female talents.
Bennet Chang, general manager at Qliq Damansara, said in a release: “We saw a need (for a ladies-only floor) given that female guests make up over 40 per cent (of clients), and we wanted to be the first hotel in Petaling Jaya city to provide a dedicated floor for ladies.
“We are particularly trying to appeal to female business travellers, who are moving up the career ladder and hitting the road more often. Research done by Cornell University School of Hotel Administration has identified that safety, empowerment and pampering influenced women business travellers in deciding on their choice of accommodation.”
Guests on this floor are also entitled to lounge facilities offering free Wi-Fi, free refreshments and finger food, and use of the gym.
