UFI, The Global Association of the Exhibition Industry, and The International Association of Exhibitions and Events (IAEE), announced have signed a Memorandum of Understanding (MoU).
This MoU re-establishes a regular exchange between the associations benefitting their respective members, while also promoting the industry at large.
The organisations will initially focus on advocacy by driving support for the Exhibitions and Conference Alliance’s annual Legislative Action Day to be held on May 30, 2024, in Washington, DC. IAEE will also contribute to Global Exhibitions Day on June 5, 2024, the global industry awareness day for the industry for which UFI serves as the project lead and office.
Other areas covered by the MoU include collaborations on upcoming events, such as the China Expo Forum for International Cooperation, of which both associations are co-organisers, and a dialogue around research-related issues.
“Collaboration has been the genetic code of UFI since its beginnings 100 years ago,” said UFI president Geoff Dickinson, who is also CEO of dmg events. “Today, more than 70 exhibition and event industry associations from around the world are members of UFI, a testament to UFI’s role as the leading global body of our industry. Besides that, we partner in other ways for the good of the industry.
“With our new North America Chapter, we want to make sure to deepen the relationships with the associations where we currently don’t have them, and we certainly hope that this MoU with IAEE will herald the beginning of a new chapter here.”
