ICCA, the International Congress and Convention Association, is pleased to announce the results of its 2024 Association Meeting Needs Survey.
Survey findings included respondents indicating they would be diversifying revenue streams and expanding geographic reach in addition to investing in emerging technologies and continuing to focus on DEI efforts and sustainability.
AI and data-driven strategies were represented as well, and some associations indicated efforts to adopt this emerging technology for content creation and member services. The need for educational support and guidance on educational methodologies and best practices was also expressed.
The survey results offer a comprehensive overview of the evolving landscape within the international association meetings industry, and sheds light on changes in strategic priorities, meeting formats, financial models, challenges, and advancements in technology among associations globally.
The survey was conducted in collaboration with the European Society of Association Executives, the African Society of Association Executives and the Asia-Pacific Federation of Association Organizations.
