UFI, The Global Association of the Exhibition Industry, has indicated that this year’s Global Congress will centre around Changes to Chances.
Hosted by Koelnmesse in Cologne, Germany, from November 20-23, 2024, the congress will explore global changes that are underway and forthcoming, as well as the opportunities that these changes will provide for the exhibition industry.
“From geopolitics to new behavioural patterns, from climate to data regulations, the exhibition industry is facing a whirlwind of changes – impacting our business model, the value chain, and our customers’ needs and actions. To tackle these, we are turning this year’s UFI Global Congress into a gateway to understanding how these changes can be transformed into chances – into opportunities to innovate, grow, and thrive in a new, different landscape”, said Kai Hattendorf, UFI CEO.
Highlights of the 91st UFI Global Congress include an opening keynote, C-level speakers from within and outside the industry, and various sessions. These sessions include the Global Exhibition Industry Board Meeting, the Strategy Power Hour, the Next Generation Leadership session, and the focused session of the host market this year, Germany.
Announced speakers and the evolving programme are always up to date on the UFI Global Congress website.
