UFI, the Global Association of the Exhibition Industry, is marking its 100th anniversary in 2025 with a year-long celebration under the theme Honouring the Past, Celebrating the Present, Shaping the Future.
To commemorate this historic milestone, UFI has unveiled a UFI 100-Year logo, a visual symbol that bridges the association’s century-long legacy with its forward-looking vision. The logo will be prominently featured across all centennial activities, including digital platforms, events, and communications to members and partners.
A key focus of UFI’s centennial celebration will be honouring its rich heritage and legacy. The celebrations will encompass a range of global activities, including a travelling exhibition showcasing the industry’s evolution, social media retrospectives highlighting key milestones, and regional activations at UFI events around the world.
UFI is also investing in the future of the industry through its Next Generation Leadership Grant Programme. The Class of 2025 will be tasked with exploring cutting-edge event formats and strategies, ensuring the exhibition industry remains innovative and adaptable in the years to come.
UFI will also launch a new website, and provide enhanced resources designed to amplify member value and engagement. Moreover, a social media campaign will run throughout the year, engaging members and the public with historical milestones, member testimonials, and visions for the future. The hashtag #UFI100 will serve as a central hub for these conversations and celebrations.
The year-long activations will culminate in a grand celebration at the 92nd UFI Global Congress in Hong Kong. Attendees can look forward to special 100-Year Anniversary surprises and celebrations, marking the culmination of a century of leadership and innovation in the exhibition industry.
