UFI, The Global Association of the Exhibition Industry, has announced that its 94th UFI Global Congress will be held in Guadalajara, Mexico, from November 3-6, 2027, hosted by the Guadalajara Convention and Visitors Bureau.
The UFI Board of Directors unanimously approved the selection during the UFI European Events Week 2025 in Thessaloniki, Greece. Guadalajara’s energy, international reach, and dedication to the global exhibitions industry made it a compelling choice for this essential industry event.
The UFI Global Congress is the exhibition industry’s leading annual event, bringing together industry leaders from around the world to network, exchange ideas, and shape the future of the sector.
Each year, the Congress is held in a different region, reflecting UFI’s global footprint. Following the 2024 edition in Cologne, the event will travel to Hong Kong in 2025 and Bahrain in 2026 before arriving in Guadalajara in 2027.
The 2027 Congress in Guadalajara will mark a return to the Americas, following previous editions in Las Vegas, US (2023) and Bogotá, Colombia (2014).
Gustavo Staufert Buclon, CEO of the Guadalajara Convention and Visitors Bureau, said: “Our commitment to the global meetings industry is strong and unwavering. We are members of the BestCities Global Alliance, IAPCO, Destinations International, IGLTA, among others.
We recently hosted AFIDA and IFES, and now it’s our turn to welcome the UFI Global Congress 2027. We are ready!”
