The Asian MICE Forum (AMF) convened on September 19 in Taipei, marking its 20th anniversary alongside the two-decade milestone of the Meet Taiwan programme.
Adopting the theme Beyond 20: Embracing Tomorrow, the forum signalled the start of a new chapter for Taiwan’s business events industry with a major brand refresh and a lineup of globally-recognised speakers.
As part of the celebration, the forum unveiled Meet Taiwan’s refreshed brand identity, complete with a new logo and slogan, Meet Taiwan, me in Taiwan.
The AMF too, introduced a commemorative 20th anniversary logo, which visually blends the number 20 with the infinity symbol, reflecting the industry’s momentum, innovation, and limitless possibilities.
The forum kicked off with a keynote by TIME’s Kid of the Year and STEM advocate Gitanjali Rao. She spoke on the topic Technology as a Catalyst for Social Change, focusing on the UN Sustainable Development Goals.
This was followed by three high-impact panel discussions: one where experts from Expo City Dubai, Rotary International, and International Conference Services discussed how innovation can transform the business events industry; a second where leaders from the Paris Air Show and BIO Asia explored the strong connections between major exhibitions and supporting local industries; and a final panel featuring representatives from Suntec Singapore Convention & Exhibition Centre and Queen Sirikit National Convention Center focusing on how venues can elevate the delegate experience.
The dual 20th anniversary celebration highlighted the significant transformation of Taiwan’s business events sector. From early beginnings with limited venues, the nation is now home to a nationwide Taiwan Business Events Corridor and hosts world-leading exhibitions such as Computex, Taiwan International Machine Tool Show, and Taipei Cycle.
