The inaugural Indonesia Business Event Mart (IBEM) will be held next year at the Jakarta International Convention Centre, from July 28 to 31, 2026.
The event will feature three days of business-focused activities such as B2B business meetings, exhibitions, networking and knowledge sessions, as well as destination and product presentations.
Darren Ng, managing director of TTG Asia Media, also told attendees at the IBEM launch event in Singapore yesterday that there is a high chance that next year’s SEABEF (Southeast Asia Business Events Forum) will also co-locate with IBEM, resulting in a four-day event.
Ng added that TTG Asia Media, co-organisers with ENCPRO, a Jakarta-based PCO, is targeting 200 booths – 70 per cent domestic, 30 per cent international – and approximately 220 invited buyers.
As to why Jakarta is the ideal location to launch IBEM, Ng said: “Jakarta has many companies and businesses, MICE-ready facilities, and the credibility as a destination to position IBEM 2026 as a leading international event. In fact, 60 per cent of MICE events to Indonesia are held in Jakarta, generating around US$1 billion annually in associated spending.”
The Indonesian government continues to invest in business events infrastructure, most notably with the recent development of the 150,000m2 Nusantara International Convention Exhibition, located in the Pantai Indah Kapuk 2 township, added Ministry of Tourism of the Republic of Indonesia, deputy for events development, Vinsensius Jemadu.
This proactive approach is aligned with the country’s rapidly growing business events sector, which is projected to reach around US$7,414 million by 2032 with a substantial Compound Annual Growth Rate (CAGR) of 13.8 per cent between 2024 and 2032.
The market’s momentum is demonstrated by high engagement across various segments. For example, Jakarta alone is expected to host 1,500 international events in 2025, complemented by the active participation of 100,000 SMEs nationwide, and over nine million domestic travellers annually attending business events.
Vinsensius further emphasised that Indonesia is ready to lead the next wave of business events growth in South-east Asia, as well as promote Jakarta as preferred location for international business events.
He added: “Our cooperation with TTG Asia Media (headquartered in Singapore) reflects our strong commitment in keeping Singapore as a strategic partner in tourism.”
As Indonesia is geographically close and remains Singapore’s second-largest source market, the strong business relationship will be mutually beneficial.
