ICCA and ASAE join forces to expand reach

ICCA and American Society of Association Executives (ASAE) have agreed to collaborate, to explore the possibility of new global projects, as well as provide education at each other’s events and tradeshows.

This link-up between the two associations will increase association and meeting supplier engagement in both organisation’s communities.Examples include a joint ASAE/ICCA Association Roundtables in conjunction with ASAE International Associations Advisory Council Meetings in Washington, DC; ICCA Participation in ASAE Association Fly In, a new ASAE/ICCA Webinar Series; ASAE participation at ICCA North American Chapter activities at the ICCA Congress; and new Congress Destination Workshops for associations.

This partnership also includes joint educational and advocacy activities at tradeshows worldwide and at events like the ASAE Association Leadership Forum, Asia Pacific.

ICCA and ASAE will also collaborate to submit Association Executive candidates to qualify for inclusion in ICCA Hosted Buyer Groups for international tradeshows.

ICCA CEO, Senthil Gopinath, said in a statement: “We have been working with ASAE for many years on various projects and are pleased to have an official collaboration agreement to deepen and extend our relationship and including many activities over the next 18 months.”

President and CEO of ASAE, Susan Robertson, said: “The international association community is strong and growing. These initiatives will provide additional opportunities for association executives to learn, engage with each other and the meeting supplier community, and increase the impact of their contribution to their respective societies.”

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