Adelaide stakeholders come together in MICE recovery campaign

Team Adelaide, convened by the Adelaide Convention Bureau (ACB), has developed a Covid-19 economic recovery end-to-end marketing campaign.

This SA FE campaign markets an Adelaide South Australia promise of exemplary health and safety standards and procedures as freedoms return. The campaign also promises that the sector and its stakeholders will do everything in their power to ensure that delegates will be in the safest possible environment, and take care of them from arrival to departure.

Team Adelaide stakeholders sat down to discuss the State’s road to recovery

ACB’s CEO Damien Kitto said that the suite of multi-use marketing material, to be utilised by ACB members – who include Adelaide Airport, AHA (SA), IHG, Accor, Hilton, Adelaide Convention Centre, Adelaide Showground, Adelaide Oval, All Occasions Management and Adelaide Expo Hire – promotes the capability of South Australia as the State which can develop and market an end-to-end SA FE strategy.

“Such a strategy should ensure our intra- and interstate business guests can feel confident to travel here to join us, and to stay, and work with us,” he said.

“The campaign adds our “Team Adelaide” united weight behind South Australia’s post-Covid economic health recovery; a necessity that each ACB member organisation strongly supports,” noted Kitto.