Melbourne secures trio of business events

MCB’s new webinar series will guide planners in bringing events back to Melbourne

Melbourne has been chosen as host city for three business events – The International Trade Union Congress 2022, The International Conference on Social Work in Health and Mental Health 2022, and The International Geographical Congress 2028.

Combined, these business events will deliver an A$24.8 million (US$17.8 million) economic contribution to the state, almost 15,000 room nights to boost the Victorian hotel and accommodation sector, and drive 3,750 delegates through the Melbourne Convention and Exhibition Centre doors.

MCB continues to work towards securing future international business events for Victoria; Melbourne pictured

Melbourne Convention Bureau’s (MCB) CEO Julia Swanson said: “While we are presented with a challenging landscape, I’m pleased to say that MCB continues to secure international business events for Melbourne which will play a significant role in Victoria’s economic recovery in the years ahead.”

Since the onset of the pandemic, the majority of this year’s events have been rescheduled, taking a toll on many players in the business events industry. Currently, 70 per cent of planned events have been rescheduled to 2021.

But Swanson believes that news of these wins will provide a boost in the sector, and instil ongoing confidence in attracting future international business events to Victoria.

MCB is also continuing to identify, negotiate and secure the business events pipeline spanning out as far as 2028.

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