Sarawak chosen as regional host for upcoming ICCA congress

Sarawak has won the bid as the Asia Pacific host of the Regional Hubs ICCA (International Congress and Convention Association) Congress 2020, which will run simultaneously alongside the Global Congress in Kaohsiung, Taiwan.

The Sarawak Asia Pacific Regional Hub ICCA Congress 2020 will take place from October 31 until November 5, 2020, at the Borneo Convention Centre Kuching with BESarawak as the local host and organiser.

The ICCA Sarawak local host committee ready and raring to go

As Malaysia’s borders remain closed, the hybrid event in Sarawak will see the physical convergence of association executives, local and national industry professionals and ICCA members from all over Malaysia while their counterparts from other parts of Asia Pacific can join virtually.

The Sarawak Asia Pacific Regional Hub ICCA Congress 2020 will be themed ICCA Tribe Legacy and will focus on the broader value of conventions which goes beyond direct delegate expenditure.

Sarawak’s Minister of Tourism, Arts and Culture and Minister of Youth and Sports, Abdul Karim Rahman Hamzah, said: “Sarawak is in the midst of consolidating preparations for the implementation of our all-new “Tribe Legacy Sarawak” programme that will be adopted from 2021 onwards. This will provide a ground-breaking take on evaluating the contributions of business events from a Malaysian perspective to promote a healthy balance between social inclusivity, environmental sustainability and economic prosperity.

“Legacy building is a “win-win” for the local host organisations, professional sectors, government entities and the society at large. In short, everyone benefits from convention legacies.”