PCMA Convening Leaders 2021 to kick off in Singapore next week

Marina Bay Sands

Taking on a hybrid online/offline format, PCMA Convening Leaders 2021 will be held in Singapore from January 11 to 15, 2021, beaming to a worldwide audience from the Global Broadcast Center at Marina Bay Sands (MBS).

Produced with the support of Singapore Tourism Board (STB) and MBS, the event will offer a combination of streaming broadcast TV – with a live studio audience in some locations, digital community-building as well as face-to-face experiences through PCMA’s Official Network Partners.

PCMA Convening Leaders 2021, delivered at the Global Broadcast Center at Marina Bay Sands (pictured), will combine broadcast and live elements

Thomas Friedman, a three-time Pulitzer Prize-winning journalist and bestselling author of The World is Flat will deliver the keynote. Other notable speakers and presenters include Julia Gillard, former prime minister of Australia; Paul Tambyah, president-elect, International Society of Infectious Diseases; and Keith Tan, CEO, STB.

Sherrif Karamat, president and CEO of PCMA, said: “We know how important it is to our community and the industry to come together in January at Convening Leaders and we are excited with this new event model keeping everyone’s safety in mind.

“We want to meet you where you are and how you choose to participate. While we have had thousands of people attending Convening Leaders in person in the past, 2020 has taught us to become more agile and ready to adjust to what our audiences truly need today, and beyond the pandemic.”

Commenting on the event, Paul Town, senior vice president, resort operations, MBS, said: “We are proud to lead the next chapter of the business events industry together with PCMA and STB as the industry gears up for recovery. We look forward to delivering an impactful event experience that leaves unforgettable memories for its global audience at Convening Leaders 2021.”