The Asia Travel Technology Industry Association (ATTIA) has welcomed two new members to its ranks â€“ Amadeus and Travelport â€“ as it commits to revive and grow the tourism sector in Asia Pacific.
ATTIAâ€™s mission is to serve as an industry resource to governments to offer support in tourism recovery and growth efforts; build advocacy and coalitions with governments, fellow trade associations, academia and multilateral organisations, as well as DMOs to build a health travel ecosystem for the region; and leverage the use of data insights to future proof and support other industry partners like SMEs as they navigate todayâ€™s ever-changing landscape of the travel and tourism industry.
ATTIA’s founding members include Agoda, Airbnb, Booking.com and Expedia Group. The association will be prioritising its support towards government initiatives that will drive both domestic and international recovery.
â€śWe have ambitions to leverage our membersâ€™ scale and data insights to help governments and businesses to navigate the changing landscape of travel and tourism… Expanding membership allows us to draw on specific industry and market acuity, providing a strong resource for the region.â€ť said Richard Andrew, executive director of ATTIA.
â€śThe return of safe, responsible travel is not just important for the tourism industry but also for the larger global economy, which benefits from international travel, trade and investment,â€ť concluded Richard.
The travel and tourism sector is a key pillar of Asia Pacificâ€™s economic recovery, which has affected approximately 67 million jobs.