Seoul will be serving as the Asia Pacific Regional Hub for the upcoming ICCA (International Congress and Convention Association) Congress, slated to be held in Colombia from October 24-27, 2021, in a multi-hub hybrid format.
The event is expected to draw 1,500 participants from convention bureaus and PCOs attending from 90 countries. The in-person congress will be held at COEX and streamed live for both days, and will comprise of ICCA headquarters’ online programmes from Cartagena de Indias and Seoul’s local programmes.
An STO official said that the South Korean city will “utilise last year’s hosting experience to upgrade Seoul’s position as the optimal hosting destination for hybrid MICE events”.
The ICCA Congress pivoted to a hybrid model for the first time last year, and chose hub cities to represent Europe, Africa, the Middle East, and Asia Pacific. In 2020, Sarawak was chosen as regional host for APAC.