Gyeonggi province is taking the partnership route to a MICE future that benefits the local economy. By Karen Yue.
Recognising that the future of business events has changed as a result of the pandemic, Gyeonggi Province is looking to establish a stronger foundation for the industry through sustainable development arising from strong partnerships.
Three projects are underway since 2020, with the first being the Donâ€™t choose, Do Both campaign to support online and hybrid events planned in Gyeonggi.
The next critical project sees the revitalisation of the local economy through the transformation of venues unique to Gyeonggi. A competition was held, drawing 37 recommended sites for consideration; 17 were shortlisted based on factors such as infrastructure, accessibility, management capability, marketing, and sustainability efforts.
The selection includes The Shrine of Our Lady of the Rosary of Namyang. Also known as Namyang Maria Sacred Place, it is the first religious facility to make it to the list of unique venues open to business events. The iconic architecture is the masterpiece of renowned Swiss architect Mario Botta.
Other outstanding unique facilities include the Asia Publication Culture & Information Center and the Hyundai Motorstudio Goyang.
Gyeonggi Tourism Organizationâ€‹ plans to promote the final selection under the Gyeonggi Unique Venue brand. Extensive publicity campaigns will be created, aimed at domestic and overseas markets.
Last but by no means least, Gyeonggi Tourism Organization is working to build a legacy for local industries through business events. The province has formed a diverse industrial group comprising 16 small and medium-sized enterprises that specialise in the areas of ceramics, agriculture, printing, and hanbok (traditional Korean attire) production.