MyCEB holds bidding workshop for MICE stakeholders

The Malaysia Convention & Exhibition Bureau (MyCEB) recently organised a two-day workshop, entitled “MyBE Knowledge: Innovative Bid 2021” to prepare industry players for the post-pandemic era where bidding for events is expected to be much more challenging.

The workshop, held virtually on November 10 and 11, was part of MyCEB’s ongoing efforts to upskill and further equip industry players with the know-how to create a strong winning bid for Malaysia. It was attended by more than 100 industry players.

Speakers sharing their bidding expertise with their virtual audience

MyCEB’s chief operating officer, Noor Ahmad Hamid, urged industry players to not be complacent as the post-pandemic era will post new challenges. It is therefore necessary to equip stakeholders with the “right information, data knowledge, market intelligence, and innovative ideas”.

The programme comprises sharing sessions by two speakers, Hanafiah Harunarashid, the consultant vascular and endovascular surgeon at Universiti Kebangsaan Malaysia Medical Centre, and Douglas Archer, the conference manager of World Cargo Alliance (WCAworld).

Both have direct knowledge of bidding in their respective fields and shared their vast experiences from the perspectives of a local host and client.

Both speakers further pointed out that it was crucial for industry players to put emphasis on the significance of identifying Malaysia’s unique selling points, benefits analysis and competitive analysis to boost the delegates arrivals to the country. They also highlighted how to formulate a winning strategy and create an outstanding pitch to bid for international conferences.