Thailand signals its readiness to welcome more international MICE events

To strengthen Thailand’s business events proposition and celebrate the reopening of Thailand, the Thailand Convention & Exhibition Bureau (TCEB) has rolled out a new business events brand at IMEX Frankfurt.

Thailand MICE – Meet the Magic heralds Thailand’s new position in revitalising travellers’ experience and re-energising the industry after two years without international travel. The country is ready to show its uniqueness in combining economic potential, new business events infrastructure and cultural soul in delivering magical events.

TCEB’s Supanich Thiansing, and Nooch Homrossukhon, presenting at IMEX Frankfurt

TCEB has also announced new products and initiatives These include localised experiences, growth opportunities for new business and professional sectors, mega-events, technological solutions and hygienic practices for events, as well as carbon footprint initiatives and support schemes.

Chiruit Isarangkun Na Ayuthaya, TCEB President, said in a press release: “We are aware that the industry has the appetite for reconnection in face-to-face events, new inspiration and new opportunities. With new development in sustainability, opportunities for growth in new business sectors and localised experiences, we will showcase a new facet of Thailand with deliverables that can not only make up for a two-year absence of our direct contact but also create positive magical impacts for the industry.”

The first large convention this year is the 2022 Global Summit of Women in Bangkok. Slated for June 23-25, the event will welcome over 1,000 participants from over 60 countries.

Other confirmed events for Bangkok this year include the Unicity: 2022 Global Leadership & Innovation Conference with over 12,000 attendees between August 6-7, and the Asia-Pacific Economic Cooperation (APEC) Summit between November 18-19.

Elsewhere in Thailand, Pattaya will host 5,000 attendees for the International Conference on Family Planning (ICFP) 2022 from November 14-17, while Phuket will host Travel Blog Exchange Asia 2022 from November 15-18.