The Japan National Tourism Organization (JNTO) and the International Association of Professional Congress Organisers (IAPCO) officially signed a destination partnership at IMEX Frankfurt on June 1.
This is Japan’s first such partnership, and IAPCO’s second partnership within Asia.
JNTO will participate in IAPCO’s network and actively engage with prominent PCOs, providing them with information about Japan’s potential as a destination for international conferences by highlighting the diverse options, facilities, and services of their convention cities.
This is as JNTO aims to make Japan the number one destination in Asia for international conferences by 2030.
Etsuko Kawasaki, executive director of JNTO, said: “The surveys we carried out last fiscal year for our next three-year marketing strategy highlighted the importance of connecting with core PCOs and strengthening Japan’s public relations. JNTO will actively engage with prominent PCOs worldwide through IAPCO’s network. We also plan to provide seminars and invitations for IAPCO members to foster understanding of Japan’s potential as a destination for international conferences.”
“The Asia Pacific region is one of growth potential for our members’ clients, as well as IAPCO. Forming such an important destination partnership with JNTO will ensure our communities and stakeholders can form stronger mutually beneficial relationships well into the future,” Martin Boyle, CEO of IAPCO, added.
Japan is the seventh destination to form this partnership agreement with IAPCO, joining Hamburg, Melbourne, Toronto, Dubai, Hong Kong and Rwanda, and more recently Athens.