Macau welcomes first hybrid MICE broadcast space

Sands China has unveiled Macau’s first hybrid meetings space, Smart Stage at The Londoner Macao, an Extended Reality (XR) studio.

Smart Stage offers professional broadcast quality live-streaming capability and hologram functionality. Unlike the classic ‘green screen’ environment, XR allows presenters to interact with real-time visual markers to deliver a more authentic experience.

The Smart Stage studio offers delegates immersive meetings and conferences

At the heart of the space is a stage set fitted with a high-tech backdrop and floor that can be reconfigured to fit various event needs. The stage lighting system can similarly be customised, designed and operated to suit an organiser’s requirements. Aside from live broadcast capability, the studio will be able to beam event participants from around the world ‘live’ into Macau via holographic technology.

Sands China’s sales team hosted over 400 virtual site inspections from the Smart Stage in its inaugural month, for customers across the globe including Hong Kong, Singapore, Australia, the US, India, South Korea and Japan.

Stephanie Tanpure, vice president of sales, Sands China, said: “In an ever-changing environment, one constant we face in the MICE industry is the need to create engaging events and experiences whether that be virtual, hybrid, or in-person. Hybrid solutions are quickly redefining the future of meetings and events, and we are excited to be leading this space in Macau.

“Border restrictions have posed a unique challenge for us in terms of customer site inspections, but Smart Stage has enabled us to conduct virtual site inspections, product training, live talks and other events to remain front of mind even in the midst of the global pandemic.”