Cairns’ local industries take centrestage in latest destination marketing push

Cairns Convention Centre has developed a suite of content, including videos and factsheets featuring key industry sectors of the region, and launched an international digital campaign highlighting the research projects, innovation, and experts that are producing ground-breaking work.

The campaign focuses on Agribusiness, Tropical Health, Aviation, Life Sciences, Renewable Energy, Education and Tourism.

Cairns Convention Centre promotes local industries – like agribusiness (pictured) in a digital campaign to the international association market

Janet Hamilton, Cairns Convention Centre’s general manager, said Tropical North Queensland was widely known for its unique natural assets but the team wanted to also highlight the local expertise of the region to draw in business events.

“For example, Cairns is home to the Australian Institute of Tropical Health and Medicine which is responsible for a range of research projects, from new tests to detect Malaria, through to exploring how venom could help develop new life-saving drugs,” Hamilton elaborated.

“Agribusiness is another sector that would benefit from hosting events in the region. Delegates can benefit hugely from our local agribusiness industry and how it is utilising research and innovation to maximise growth opportunities. From the world’s first banana-based flour and the A$173 million (US$125 million) avocado industry, to the ground-breaking research carried out by the Centre for Sustainable Tropical Fisheries and Aquaculture, there’s so much for delegates to experience.”

The digital campaign is supported by Tourism Australia’s Advance Program Funding, which aims to increase the number and value of business events for Australia.

The digital campaign so far has reached over 160,000 key decision makers resulting in over 12 new international business leads.