Malaysia’s Business Events industry welcomed the UFI Asia-Pacific Conference 2023 (The Conference) in Kuala Lumpur on March 2.
Held over two days, the Malaysia Convention & Exhibition Bureau (MyCEB) supported conference will be attended by more than 200 delegates from 22 countries, of which 150 will be international. The conference will also generate RM2.8 million (US$625,558) in estimated economic impact.
The conference is a flagship event by UFI, the global association of the exhibition industry and attended by exhibition organisers, venue operators, event industry associations, government bodies and service providers.
As UFI’s first conference since 2019 in Tokyo, the Malaysian edition will shed light on the exhibition industry’s risks navigation, ways of overcoming the volatility of global economic pressures, the role of technologies, new opportunities, and effective advocacies from a global perspective. The conference is also expected to spur the UFI membership in Malaysia, as well as the country’s ranking in South-East Asia.