Peirui Tan joins UFI

UFI, the Global Association of the Exhibition Industry, has appointed Peirui Tan as programme manager for advocacy and alliances.

In her role, Tan will work with UFI members and partners to drive advocacy efforts for the global exhibitions industry and industry-wide initiatives. She will engage with allied organisations and international institutions around future-focused topics such as sustainability and talent.

Tan will also be the liaison for the UFI Associations Committee and be the UFI project lead for the key advocacy campaign Global Exhibitions Day, taking place on June 7, 2023.

A Singaporean based in Frankfurt, Tan has over 15 years of global experience working with the Singapore Tourism Board and Business Events Sydney with expertise in government engagement, strategy development and relationship management.