UFI, The Global Association of the Exhibition Industry, AIPC (The International Association of Convention Centres), and ICCA (The International Congress and Convention Association) have announced at IMEX Frankfurt that they will continue to their strategic G3 partnership.
The strategic partnership was formed in 2019, with the aim to facilitate collaboration and generate more comprehensive and better-aligned benefits for the three associations’ respective members.
The alliance launched a programme of exploring exchange and reciprocity in four primary areas: educational content, research, standards and advocacy. Initial alignment happened across the respective research projects. Also, the organisations opened their respective global main events to members from all three organisations to drive exchange across industry verticals.
Beginning in 2020, the global pandemic changed the priorities – and the focus shifted towards supporting the industry with global guidance and good practice reports. This resulted in the publications of “Good Practice Guide: Addressing Covid-19 Requirements for Re-Opening Business Event”, “Good Practice Guide: Convention and Exhibition Centres as Temporary Vaccination Centres”, and the whitepaper “Business Events are the Fast Track to Recovery”.
With the pandemic chapter closed, the three organisations have reviewed the previous work, and decided to continue and strengthen the collaboration. AIPC, ICCA and UFI will align along the key areas of advocacy and standards, research, professional education, and networking. By joining forces, the three global associations will increase their impact in encouraging, supporting and recognising excellence in the business events industry.
“In an ever more challenging environment, good, constructive collaboration is the best way forward. That is why collaboration is such a core element of UFI’s genetic code. As the three global trade associations for the events sector, AIPC, ICCA, and UFI will build on the achievements since 2019, and continue to deepen the joint efforts – for the benefit of all the members of the associations, as well as for the global events industry as a whole”, said Michael Duck, UFI president.