ICCA, the International Congress and Convention Association, has expanded its presence in Latin America and the Caribbean with the establishment of a new office within the Panama Association Hub (PAH).
The PAH joins organisations like the United Nations, UNICEF, and the Red Cross, as well as international companies committed to innovation, research, and development in Panama’s City of Knowledge campus.
In collaboration with PROMTUR, Panama’s destination management organisation and ICCA’s association partner, the PAH was launched last year as a platform where international organisations can establish branch offices to develop the Latin American market, promote business and economic growth, foster knowledge-sharing, international cooperation, and the advancement of scientific and legacy projects in Panama and the region.
Panama is proud to host the first association hub dedicated to serving all of Latin America, having identified the opportunity to develop the concept with the goal of attracting international associations and organisations to the region.
“We are thrilled to welcome ICCA to our country, especially to the PAH, the first Associative Center in Latin America,” said Fernando Fondevila, CEO of PROMTUR Panama. “Only four locations in the world have an associative model: Brussels, Washington, D.C., Singapore, and Dubai.
ICCA recognises the strategic importance of Latin America and the Caribbean as an attractive market for international associations and their meetings. The operation of a new regional office within the association hub will increase ICCA’s reach in the region, boosting value for ICCA members, partners, and regional stakeholders. The association hub will contribute to Latin America and the Caribbean’s ongoing transformation and development, encouraging more international associations to establish outposts in the region.
