Singapore Coffee Association to hold inaugural virtual coffee auction

Singapore Coffee Association (SCA), in partnership with Food&HotelAsia (FHA), will be staging the first virtual edition of Singapore (Micro-Lot) Specialty Coffee Auction on October 1, 2020, in conjunction with International Coffee Day.

The micro-lot coffee auction will serve as a platform to allow global speciality green bean producers to make strategic ventures into Asia’s growing coffee market. Coffee producing countries from South-east Asia, South America and Africa are expected to take part to showcase their beans in Asia.

The first virtual coffee auction will be able to reach a larger audience of potential buyers

Up to 300 bidders are expected to attend, and the auction will showcase some 40 lots of speciality coffee up for bids.

Supported by Enterprise Singapore (ESG), it is the first time the Singapore (Micro-Lot) Specialty Coffee Auction will be held in a digital format. And through its partnership with FHA, the online auction will be able to reach more potential international bidders.

Sophia Ng, director, trade, Enterprise Singapore said: “For our Singapore companies, the auction presents an opportunity to connect and expand their network with international and regional buyers in the coffee trading industry. International and regional coffee traders can also leverage the auction to increase trade and better access the region.”

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