The Tourism Promotions Board Philippines (TPB) has adjusted and enhanced the nature of assistance to event planners and organisers by giving equal priority to domestic and international events and by including hybrid and virtual events.
Raquel Ruth A. Tria, acting head, TPB’s MICE department, shared: â€śWe are calling it the Enhanced MICE Plus Programme because it provides equal priority to local MICE events. Prior to Covid-19, priorities were given to regional and international MICE events.
â€śSince Philippine’s borders are still closed for foreign tourists, it compels us to encourage domestic MICE planners to organise events so we can help tourism recover.â€ť
Additional incentives offered by the Enhanced MICE Plus Programme include event technology solutions, a virtual event platform, venue rental support, and sponsorship of care kits or hygiene kits for delegates.
This is because “most of the events TPB is assisting with have shifted to either virtual or hybrid”, hence there is a need to “adjust the nature of assistance and entitles”, Tria shared with TTGimce.
TPB is also encouraging local business events players to pursue more events in the country at Asian and international levels, for example, associations.
â€śWe would like to increase our reach to local associations, as we see that many are keen to resume their regular events. We acknowledge the contribution of professional associations; they are the lifeblood of the meetings industry.
â€śWe hope to build and increase the confidence level of local associations so they can start organising events, following necessary health and safety protocols, to local destinations that are MICE-ready,â€ť Tria said.
Support already offered by the Enhanced MICE Plus Programme includes airport reception, giveaways for delegates and tokens for VIPs and speakers; collateral materials like brochures, images, etc.; hosted meals and cocktails; half-day city tour; and technical assistance in coordinating with various private and government sectors.