MITEC embraces digitalisation with new venue app, exhibitors portal

The Malaysia International Trade & Exhibition Centre (MITEC) has embarked on a digital transformation and innovation agenda as part of its ongoing efforts to meet the changing demands of customers.

As part of the agenda, MITEC has developed its own app, an Exhibitors Portal, digital signage, and engaged Qualtrics as its online survey platform vendor to holistically measure stakeholder satisfaction.

MITEC embraces digitalisation to enhance the customer experience

Customers can now use the MITEC app to access the venue’s latest updates on important events and affiliated business partners in one swipe. Meals from Garden Court Café can also be ordered via the app.

Next, its new Exhibitors Portal aims to serve as a one-stop e-shop for exhibitors to book venue spaces and pay online. This saves them the hassle from making phone enquiries or travelling all the way to MITEC.

Across the venue, digital signages will also replace the requirements for printed buntings.

MITEC’s CEO, Mala Dorasamy said: “The key here is to remain agile and keep a real-time pulse on changing customer preferences and rapidly innovate to redesign journeys that matter in the MICE industry. Technology and digital tools are now indispensable and integrated components of events. However, people remain our focus of an event, because they ultimately make the decisions.”