The International Association of Professional Congress Organisers (IAPCO) partnered with Meet Boston, the marketing and visitor services organisation for the Greater Boston region.
This strategic collaboration furthers IAPCO’s engagement in North America, with Boston becoming the association’s sole Destination Partner in the US.
Formerly known as The Greater Boston Convention & Visitors Bureau, Meet Boston is the primary private-sector marketing and visitor services organisation responsible for developing meetings, conventions and tourism-related business. With a mission to enhance the economy of Boston, Cambridge, and the metropolitan area, Meet Boston is dedicated to showcasing the vibrancy and diversity of the destination to a global audience.
As IAPCO’s Destination Partner, Meet Boston will look to engage with the association’s members to promote Boston as a premier destination for conferences, conventions and corporate events. The partnership will leverage Meet Boston’s extensive expertise in marketing, visitor services and destination management to ensure IAPCO members and their clients receive unparalleled support and experience when hosting events in the region.
“Being a part of IAPCO provides Meet Boston with the opportunity to have brand exposure and engagement with members and the wider global meetings industry community,” said Martha Sheridan, president and CEO of Meet Boston. “This partnership will provide us with business development opportunities from the international meetings market – which is so important to our destination with our 60 non-stop international routes coming into Boston from around the globe. We’re looking forward to engaging with IAPCO and its members.”
The partnership with Meet Boston complements IAPCO’s existing destination partnership with Toronto, further strengthening the association’s presence on the continent.
